unfortunately mincraft - pocket edition has stopped

when clicking to open minecraft pe it does not open - simply get the message
unfortunately mincraft - pocket edition has stopped
prestigio multipad 8 pro duo
android 4.1.1
game bought on amazon app store

What I expected to happen was...:
the game to start

What actually happened was...:
message above

Steps to Reproduce:
1. try and open the game
2. ...
3. ...