/give in /tellraw bug

I searched for this here in the issues, but i foung nothing, so I hope it isn't a duplicate

When you exicute:
/give @p 387 1 1

{author:Marcono1234,title:"Rules",pages:["Be friendly","Be friendly","Be friendly"]}

it works and you get the book, but:
This in a /tellraw command doesn't work and I don't know why:
/tellraw @a {"text": "-", "extra": [{"text": "[Rules]",color:gold,"clickEvent": {"action": "run_command", "value": "/give @p 387 1 1

{author:Marcono1234,title:"Rules",pages:["Be friendly","Be friendly","Be friendly"]}

"}}]}

Maybe it has to be with display:{} ?