Name in Item Frame disappearing

When you name items and put them in item frames the name will show above the item frame. When in Creative mode you can see that name up to 6 blocks far. Now, when going into Survival Mode you can only see it up to 3 blocks. I'm not sure if this is a bug but I really want this to be extended because I need this for my Mini-Game. I have made a picture which shows you how far the name can be seen.