Give a book with a score inside the book

scoreboard objectives add exemple dummy
scoreboard players set @s exemple 1
give @p written_book{pages:["[\"\",{\"score\":{\"name\":\"@s\",\"objective\":\"exemple\"}}]"],title:CustomBook,author:Player}
Give the book with a command bloc in solo without cheats and without LAN:
https://www.zupimages.net/up/18/36/daaq.png
Give the book in solo with cheats and with LAN:
https://www.zupimages.net/up/18/36/bvnc.png

Why it doesn't work in the situation one?