Command Signs not being placed properly

When giving myself a sign that has custom line datatags and placing it, the default sign placing menu comes up and doesn't set the right lines.

Command:'

/give @p sign 1 0 {BlockEntityTag:{Text1:"

{\"text\":\"-=-\",\"bold\":true}

",Text2:"

{\"text\":\"Consumables\",\"color\":\"green\",\"bold\":true}

",Text3:"{\"text\":\"Click for info\",\"clickEvent\":{\"action\":\"run_command\",\"value\":\"Pressing the offhand key with a consumable uses the item! Be careful,it'll use the whole stack!\"}}",Text4:"

{\"text\":\"-=-\",\"bold\":true}

"},display:

{Name:"Custom Sign"}

}